Pathway /
Bringing homeless voices to Chelsea Flower Show
We helped Pathway, the UK’s leading Homeless and Inclusion Health charity, to tell a powerful story of homelessness and health through a show-stopping garden at the RHS Chelsea Flower Show, co-designed with people who had lived experience.
The campaign secured coverage in The Times, BBC, Forbes, and more – alongside visits from major public figures including Sir Steve Redgrave, Sadiq Khan and Cate Blanchett. Following its impact at Chelsea, winning the show’s Environmental Innovation Award, the garden was permanently relocated to a homelessness support centre, continuing its legacy as a space for care and recovery.