From complexity to clarity
We are a strategic communications consultancy helping organisations achieve policy and reputational outcomes
We’re specialists in areas where government action, media interest and public impact are interlinked – including energy, education, financial services, healthcare and transport – and experts in navigating these complex communications environments.
We helped Lumo and Hull Trains communicate the value of competition during the biggest shakeup of the rail network in a generation.
Ahead of Labour’s flagship railway renationalisation bill, we highlighted the importance of Open Access as a key part of the UK rail system, and made the case for further expansion – engaging key MPs, ministers and mayors, hosting an interactive simulator stand at Labour Party Conference, and executing local engagement campaigns across the North of England and Scotland to build political, media and industry support for proposed new routes – with new services from London to Glasgow and Stirling approved for launch in 2026.
Lumo /
Making the case for Open Access rail
Johnson & Johnson /
Shining a light on the need for prostate cancer screening
Open Banking Limited /
Securing a smart data future
Sanofi /
Ensuring everyone with COPD can Breathe Equal
We worked with Arriva on the delivery of its pan-European communications strategy, developing a group-wide corporate narrative to help the company unify its voice and present a consistent narrative across its 11 European markets.
Our work includes message development, corporate positioning, media engagement, social media content creation, a website refresh and thought leadership articles.
Arriva /
Developing Arriva’s European corporate communications strategy
Anita Ralli
Director of Government Affairs, Gilead /
It is a pleasure working with the entire WA team. Their knowledge of the political process, stakeholders and our sector is strong and I love their energy and passion for the projects.
We partner with organisations that shape society
Our latest thinking and news
Tom Frackowiak /
One year on: financial services under Labour
News /
WA wins Policy and Public Affairs Consultancy of the Year at the 2025 Communiqué Awards
Sir Philip Rutnam
Chair, Advisory Board & Former Permanent Secretary, Department for Transport /
Making Airport Expansion a Reality
Government involvement is complicated because of its multiple roles: it’s aviation regulator, environmental decision-maker, public transport planner and funder, and growth cheerleader, all at the same time.
Tasneem McArthur /